Marriott Hotel Ansoff matrix Free Essay Example, 1000 words

Marriott has also adopted the market penetration strategy through its â€Å"Love Travels† campaign that portrays the company’s dedication to make every person feel comfortable for who they are whenever they travel (Marriott News Center, 2014) Marriot Incorporation has also made use of the market development strategy. This strategy centers on developing new markets for the organization’s existing products and services (Oh, 2009). In the context of Marriot, the company has grown to other markets through building new units and joint ventures. One of the regions that Marriot Incorporation has focused on is the markets outside United States (Marriott News Center, 2014). This is because the growth rates within United States have gone down thus offering opportunities to expand to other regions. Some of the regions that companies expand to offer more lucrative business opportunities. Recently, Marriot bought out Delta chain of Hotels in Canada after the recent Canadian economic turmoil (Brownell, 2015). Marriot decided to expand to Canada in order to take advantage of the economic advantage of the depreciating Canadian dollar. In a press release, the head of mergers at Marriot Incorporation acknowledged that the company h as hopes that the Canadian economy will improve. We will write a custom essay sample on Marriott Hotel Ansoff matrix or any topic specifically for you Only $17.96 $11.86/pageorder now The Delta becomes the first largest hotel chain in Canada with full hotel service. Because of the weak Canadian dollar and cheap oil prices, Marriot anticipates tourism to be boosted by the low cost of transport. The company anticipates that the weak Canadian Dollar will encourage more Europeans and Americans to travel to Canada. Marriot bought Delta chain of hotels from the British Columbia Investment Management Corporation at 168 million US dollars. By buying the Delta, Marriot will have control of 30 hotels within Canada (Brownell, 2015). The company also recently expanded to Italy in Sacca Sessola, a few minutes away from Venice. By the end of 2015 the company also anticipates to have acquired 20 hotels in more than 20 countries. The AC hotels, which are a joint venture of Marriot with Antonio Catalan plans to expand its operations to the United States (Marriott News Center, 2014). Autograph Collection, which is one of the jointly owned Marriot hotel, attained its 60th hotel acquisition recently. The Unique collection permits autonomous hotels to take the chance to tap into Marriot’s powerful sales and marketing platforms. It is anticipated that almost 20 hotels will join the autograph collection this year (Marriott News Center, 2014).

The Presentation of Love in Poetry Essay - 1726 Words

The Presentation of Love in Poetry Compare in detail the presentation of love (and loss) in How Do I Love Thee by Elizabeth Barrett Browning, First Love by John Clare and Remember by Christina Rossetti with further reference to My Last Duchess by Robert Browning, When We Two Parted by Lord Byron and A Woman To Her Lover by Christina Walsh The three poems, First Love by John Clare, Remember by Christina Rossetti and How Do I Love Thee by Elizabeth Barrett Browning were all written in the 19th century. They all share the similar theme of love, however they are all very different in numerous ways, such as in their structure, their tone, their ideas of love, the time of their relationship and†¦show more content†¦Its tone is very natural and also vaguely spiritual; it seems as if this one moment in time is the most significant out of every second in his life and the feelings he describes are those of awe and wonder, usually experienced after a miracle. Remember fixates on the parting of a lover. Remember is a petrarchan sonnet as is How Do I Love Thee. The fact that it is of an Italian origin explains the theme of love, but this poem is somewhat different to the conventional love poem. It explains the issues of love after death and the struggles of grieving. Its tone is almost negative; it creates a slightly gloomy atmosphere. Whether it creates a sense of depression or not, it still is a very emotional poem. Progression in the poem is rapid; this is reflected by the sonnet. The octave discusses a different topic to the sonnet, but there are some connections between the two parts. The rhythm is in between that of dactylic and anapaestic; and this reflects upon the confused emotions of both lovers. The rhyme scheme in the octave is ABAB, like in First Love, which reflects upon the separation of the two lovers; one being on Earth and the other being up above in the heavens. TheShow MoreRelatedCharacteristics of Metaphysical Poetry 876 Words   |  4 PagesWhat is a metaphysical poem? Metaphysical poetry is concerned with the whole experience of man, but the intelligence, learning and seriousness of the poets means that the poetry is about the profound areas of experience especially - about love, romantic and sensual; about man s relationship with God - the eternal perspective, and, to a less extent, about pleasure, learning and art. Metaphysical poems are lyric poems. They are brief but intense meditations, characterized by striking use of witRead MoreWhile Ishiguro’S Seminal Novel Never Let Me Go Explores1723 Words   |  7 PagesWhile Ishiguro’s seminal novel Never Let Me Go explores relationships, notably friendships and romance, Duffy’s collection of poetry in The World’s Wife contains multiple perspectives, voices and views of love, friendship, revenge and sex. In terms of relationships between the sexes, the presentation of women as objects or stereotypes is one that Duffy challenges in her poetry. Both interestingly are written from the female’s perspective allowing the reader to experience a deep insight into the femaleRead MoreSummary Of Archilochus And Fragment 31 By Sappu1039 Words   |  5 Pagesfragment 31 by Sappho. Both poems provide graphic descriptions of individuals stricken by love for a woman that is implied to be unaware of their affection. Although the two poets share a number of characteristics in terms of general topic and poetic mechanisms, they hold a fundamental set of differences in their approaches to universality, specificity, public, and private. Sappho writes occasional poetry in melic verse - she, as the sole speaker, presents thoughts and feelings in an emotional wayRead More Comparing Women in A Mans Requirements and A Letter to Her Husband652 Words   |  3 PagesRequirements and A Letter to Her Husband Authors use poetry to creatively present attitudes and opinions. â€Å"A Man’s Requirements,† by Elizabeth Barrett Browning, and â€Å"A Letter to Her Husband, Absent upon Public Employment† are two poems with distinct attitudes about love that contain different literary approaches. In both of the poems, love is addressed from a different perspective, producing the difference in expectation and presentation, but both suggest the women are subservient in the relationshipsRead MoreEssay on Poetry and Ann Bradstreet924 Words   |  4 Pagesï » ¿Edward Taylor and Ann Bradstreet Study Questions For Lesson Notes (1-7) and for Lesson Completion (8-13) Part One (To complete upon viewing the ppt. presentation) 1) Based on what we know about the Puritans and how they viewed worldly objects and creative expression, why would it seem ironic that there are several among them who remain influential poets today? It would seem ironic because they had left few personal belongings behind them, but puritans confined within their culture so they canRead MoreAnne Carsons Manipulation of Fragments of Sappho1173 Words   |  5 PagesZaneh Williams February 24, 2012 Manipulation of Sappho Anne Carson’s presentation of Sappho’s surviving poetry, Fragments of Sappho heightens the eroticism and same sex-desirability that Sappho is well known for. In the text, Sappho never explicitly engages in any sort of sexual activity or intercourse, whether with a male or female. Therefore, it is unknown as to whether she ever acted on her clear sexual yearnings. Carson’s editorial choices and translation of the text, however, intensifiesRead MoreThe Epic of Beowulf733 Words   |  3 Pagescouldnt kill him, but he believes that is brave and noble to die in the battle. Epic poems feature a certain length, topic and means of presentation. Beowulf meets them all, for being quite long, the topic is about monsters interacting with heroic humans and it was initially intended to be recited to warriors to encourage them for the battle. Thus, epic poetry, broadly speaking, conserve ethical values, inspiring us to have a certain behavior which is positively constructive for the society weRead MoreEssay Manipulation of Lyrics in Shakespeares As You Like It1697 Words   |  7 PagesManipulation of Lyrics in As You Like It   Ã‚  Ã‚  Ã‚  Ã‚   While it is a comedy of the turmoil of love and the experimentation with gender roles and identity, William Shakespeares As you Like It is a historical preservation of Renaissance music. The play is fraught with spontaneous song and poetry, yet Shakespeare strategically manipulates these musical elements. Specifically, the lyrics and poetry of the play function to establish a soundtrack and a direct appeal to their Elizabethan audience, whileRead MoreAnalysis Of Thomas Gray s Poem Elegy 1167 Words   |  5 Pagesa Country Courtyard, readers find identifiers woven throughout the text which mark the transition from the neoclassicism of the 18th century to the early Romantics. The structured format of Thomas Gray’s poem is one of the main links between his poetry and neoclassical thought. Gray’s poem follows the popular 18th century notion of strict adherence to literary rules regarding formatting. Gray utilizes iambic pentameter within his piece which makes use of precise phrasing to stress certain syllablesRead MoreArts Are Prettier : Representations Of Visual Arts1362 Words   |  6 PagesUnviewed Arts are Prettier: Representations of Visual Arts in Poetry Stepping into the marvelous Beaux-Art style building of the Metropolitan Museum of Art in New York, we could appreciate the masterpieces of visual arts among many eras of humanities, from ancient Egypt to the Renaissance, from Chinese empires to modern era. Occasionally, we can see that in front of an oil painting or a bronze statue stands someone, who seems to be completely immersed in the atmosphere as if time stops. Can we

Using a Ghost During the Elizabethan Period. Hamlet Free Essays

During the Elizabethan period, a ghost was seen as a common feature in most tragedy plays. Shakespeare’s Hamlet is a prime example of the use of a ‘ghost’ to entice fear and apprehension amongst the Elizabethan audience. The ghost can be seen as projecting several functions throughout the play, all of which are vital to the play’s ultimate impact. We will write a custom essay sample on Using a Ghost During the Elizabethan Period. Hamlet or any similar topic only for you Order Now An Elizabethan audience were highly superstitious, held Roman Catholic beliefs of purgatory and were extremely fearful of afterlife and the uncertainty that surrounded it. Such views were powerful connotations that aided Shakespeare to influence his audience with considerable impact. However, the implications of a ghost were seen as very different for a Elizabethan audience as compared with the perception of a ghost by a modern audience. Therefore it could be said that the disparity in how the ghost is received may diminish the play’s impact for a modern day audience. The audience of Shakespeare’s time were surrounded with highly religious concepts. During the period, whilst many were deemed protestants, there were many who challenged the idea of souls and their sins in relation to heaven and hell and continued to practise the old faith. Therefore an Elizabethan audience would have been familiar with the concepts of heaven and hell and the uncertainty surrounding ghosts. Whether the ghost of Old Hamlet is living in hell or purgatory is an issue which Shakespeare leaves open and unresolved. This leaves the Shakespearean audience with the question of whether there was hope of redemption for old hamlet and in relation, themselves. This can be seen as one of the various functions of the ghost in hamlet, by engaging into the religious mindset of Elizabethans, they would question its presence and would be intent on discovering its existence and nature throughout the play. How to cite Using a Ghost During the Elizabethan Period. Hamlet, Papers

Book Thief free essay sample

Analyse how an important event at the beginning shaped outcomes in an extended written text. In the book ‘The Book Thief’, Markus Zusak the author has used the theme of colours in the prologue. The theme of colours has been used to show how Death sees colours and what these colours mean to Death in his perspective. Markus Zusak uses the techniques of imagery to show this. We also see Deaths perspective on humanity, how he dislikes humans, their behaviour, their thoughts, their actions, this is where the theme of duality of human is shown. The voice of Death is the main technique, Death’s voice is throughout the book, and this technique also collides with the theme of duality of humans. Setting is a strong technique in the book as well as it is set in 1945 during the Holocaust â€Å"where death was everywhere†. Markus Zusak the author of ‘The Book Thief’ uses the technique of colours in the prologue, the narrator Death introduces himself in four parts and the first one is ‘Death and Chocolate’ In this part Death tells us the importance of colours and how he sees colours. Death looks at colours as a distraction from the tortured suffering survivors of the dead: â€Å"I do, however, try to enjoy every colour I seethe whole spectrum It takes the edge off the stress. It helps me relax. † â€Å"First the colours. Then the humans. That’s usually how I see things. Or at least, how I try† Death tells us that he sees the colours first before seeing the dead human, he explains that he deliberately tries distract himself from the humans to the colours, its way of distracting himself because it’s in his nature, his line of work and then later he says â€Å"A colour will be perched on my shoulder. I will carry you gently away. † â€Å"The question is, what colour will everything be at that moment when I come for you? What will the sky be saying. Personally, I like a chocolate-coloured sky. Dark, dark chocolate. People say it suits me. † This tells us that Death looks at colours as a distraction from the suffering survivors of the dead: I do, however, try to enjoy every colour I seethe whole spectrum It takes the edge off the stress. It helps me relax. Death describes the murkiness of the colours and how they run into each other, one after another. In the second part of the prologue ‘Beside the Railway Line’ the colour it opens with is white, emphasis on the blinding snowy setting but also the death of the boy and the purity of the girl, the book thief, Liesel the perpetual survivor. We can tell this because the colour white is being used and white is pure, and â€Å"white is without a question a colour. † This was the first time death saw the book thief. Next section is ‘The Eclipse’ â€Å"Next is a signature black, to show the poles of my versatility, if you like. It was the darkest moment before the dawn. † The colour used to show, to outline Deaths job, to show his ability. This is where he saw the book thief again. And the last is ‘The Flag’ with the focal colour red, a soupy tomato red, this was the last time Death saw the book thief, during the bombing Death saw the girl kneeling in the street hold the book to her chest, Death remembers the book thief in colours, primarily in red, white and black, Death combines these colours into the Nazi flag: a black swastika in a white circle surrounded by a field of red, an implication is that Nazism was responsible for the deaths in these three episodes. Death also tells that he observes â€Å"a multitude of shades of intonations, that a single hour can consist of thousands of different colours. † Deaths willingness to observe different shades in the colour spectrum indicates Deaths basic uncertainty about whether the human race is totally good or totally evil, suggesting that in Deaths analysis, human beings are at various times capable of being either good or bad, this is where the theme duality of humanity comes in. Markus Zusak uses the theme of duality of humanity, how Death dislikes humans, their thought, and their actions but then he realises that not all humans are the same he tells us to â€Å"prove to me that you and your human existence, are worth it. † In the first section ‘Death and Chocolate’ we see that Death describes human’s murkiness and how they run into each other, one after another. Death describes himself as affable and then he tells us that he not nice, it’s not in his line of work to be nice. â€Å"Here is a small fact. You are going to die. † This shows us that Death is very straight forward, very frank and honest when he tells humans that they are going to die and then tells us that it is â€Å"nothing to fair. † In ‘The eclipse’ death sees a boy taking a teddy bear out of a toolbox and puts it on the pilots chest, and then a crowd appears and the pilots face appeared to be smiling, death calls this a â€Å"final dirty joke† â€Å"another human punch line. † To Death this is dehumanization because of their â€Å"dirty joke. † In the last section ‘The Flag’ Death takes the book thief’s book because it was tossed in a garbage truck and carries the stories with him to convince himself of the worth of the human existence. The book thief’s story is one of those and he want to share it, and this girls story to Death is humanity because she didn’t do a really human thing and was good. Death sees the dehumanization of the Jews in the early stages of the Holocaust. Hitler judging the Jews constantly, taking away their civil rights, and denying that they were even human. Max bitterly remarks that, as a Jew in Nazi Germany, a cold basement is the only place he deserves as he hides from discrimination. In Maxs fantasies of fighting Hitler, he imagines Hitler propagandizing against him, accusing Max personally as a villain and extreme threat to the German people. Deaths sarcastic narration echoes this response. And then we see humanity when Hans gives old Jew that was being sent to a concentration camp a piece of bread, Death narrates: If nothing else, the old man would die like a human. Or at least with the thought that he was a human. Me? Im not so sure if thats such a good thing. Death struggles to understand humanitys capacity for both good and evil. Death is stunned both by the murderous Nazis and mankinds irrational taste for war and by the few human beings who exhibit remarkable compassion and strength, like Hans and Liesel. Wondering if the human race is worth anything, Death is torn by this opposition and cannot reconcile it: I am constantly overestimating and underestimating the human race, that rarely do I ever simply estimate it. Ultimately, Death tells Liesel in the last line of the novel, â€Å"I am haunted by humans. It is the ability of human beings to make different moral choices and the unpredictable decisions that haunts Death. This novel is narrated by Death himself and is told from his point of view so this where the technique of Deaths voice comes . Death spends his time collection humans as they die, this puts him in some very interesting situations sometimes. Wars are busy times for him and he continues to say that he doesn’t understand how humans handle the disappointments of life or why they do the things they do to each other. Death struggles to understand humans and is disgusted with how they behave a lot of the time, so selfish, uncaring and mean. This is one reason why the Book Thief stands out to him so much to Death, because of the tragic experiences of her life is different from a lot of humans. In the first section Death starts with a sarcastic and bluntly dark tone in addressing the readers and describing his work, throughout the rest of the book Deaths narration is less affected and turns into ‘third person subjective† Markus Zusak uses the technique of setting in WWII, Nazi Germany â€Å"where death was all around us at that time† Molching, Germany, more specifically on Himmel Street. Himmel which translates into Heaven and â€Å"whoever named Himmel Street certainly had a healthy sense of irony. Not that is was a living hell. It wasn’t. But it sure as hell wasn’t heaven, either†. Himmel Street is where the Hubermanns live, along with Leisel, the book thief and pretty much all of the story takes place on or around this street. Nazi Germany was used because of the terrible things happening at that time. Markus Zusak said in his interview â€Å"who better to tell the story in the book set in Nazi Germany because Death was everywhere at that time and place. † But not only bad things happened at that time and place there where moment where Death tried â€Å"to find beautiful moments in a ugly time† such as when Hans Hubermann gave a piece of bread to an old Jew, such also show his humanity. In conclusion the author used the themes of colours, the theme of duality of humanity, the technique of Death’s voice and Setting to show us â€Å"beautiful moments in a ugly time† and good and evil in humans.